Anish Rajak
Programmatic Executive @ WPP Media | DV360, TTD, Google Ads, YouTube | Display & Video | Campaign Optimization | Brand Safety, Viewability, Pacing | Ex-Banking RM | AdTech & Automation Enthusiast
- Role
- Executive - Programmatic at WPP Media
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anish Rajak
I’m a Programmatic Executive at GroupM, leveraging my expertise in data-driven media buying and digital transformation. After a successful stint as a Relationship Manager in banking, I transitioned into digital marketing, fueled by my passion for innovation and automation. My journey started with a two-month internship at GroupM, where I rapidly progressed to my current role. I’m proficient in Google Ads, DV360, and YouTube Ads, driving high ROI and revenue growth for clients. My certifications from Kraftshala in Digital Marketing have equipped me with advanced skills in paid media, including Facebook Ads, YouTube Ads, and programmatic advertising. My Master’s in Management Studies further enhanced my strategic thinking and leadership abilities. I thrive in collaborative environments and am committed to continuous learning and innovation in the dynamic digital landscape.
Experience
Executive - Programmatic
May 2024 — Present · Gurugram, IN
I transitioned from banking into digital marketing and now work as a Programmatic Executive at WPP Media, supporting global markets across EMEA.I manage full-funnel programmatic campaigns across DV360, The Trade Desk, Google Ads, and Amazon DSP, overseeing end-to-end setup, daily pacing checks, IAS monitoring, and performance optimization.I deliver weekly insights, IAS updates, pacing reports, and EOC reports, along with clear optimization recommendations on audiences, bid multiplier, and site/app exclusions to achieve KPI and delivery goals.I also support capability building by conducting platform and QA training sessions and have been recognized for consistently delivering high-quality, data-driven programmatic execution.I remain focused on strengthening platform expertise, improving processes, and driving measurable performance for global teams.
Education
Kraftshala
The Marketing Launchpad - INDUSTRYCreds Certification, Digital Marketing - Paid Media
Guru Nanak Institute of Management Studies - Mumbai
Masters in Management Studies, Business, Management, Marketing, and Related Support Services
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.