Anish Kumar
Fan Engagement Manager @ NFL | Brand & Lifecycle Marketing | Campaign + Creative Operations
- Role
- Fan Engagement Manager at National Football League (NFL)
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Anish Kumar
A highly motivated, analytical, and creative Marketing Manager who holds a Bachelor’s…
Experience
Fan Engagement Manager
National Football League (NFL)
May 2023 — Present
Led the execution of omni-channel lifecycle campaigns, enhancing engagement and retention of NFL fans. • Developed audience and channel strategies for onboarding and re-engagement, driving season-long fan journeys. • Collaborated with analytics teams to create performance-driven segmentation strategies, improving campaign effectiveness. • Streamlined campaign operations, achieving a 20% increase in speed-to-market through optimized workflows.
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