Anish Arora
Partner Marketing @ Google
- Role
- Smb Partner Marketing Google Cloud at Google
- Location
- West Delhi, IN
- LinkedIn followers
- 500 followers
About Anish Arora
Hey! Partner Marketing Program Manager at Google India with 2+ years of experience driving impactful marketing initiatives across India and Southeast Asia. Skilled in program management, data analytics, and cross-functional collaboration. Passionate about solving challenges, fostering partnerships, and delivering measurable results. Outside of work, I am a foodie and tech geek at heart, always staying on top of the latest advancements in the industry. My quick learning ability, openness to new technologies & comfort w/ large data allow me to provide innovative solutions for my clients/company.
Experience
Smb Partner Marketing Google Cloud
Mar 2023 — Present · Gurugram, IN
Channel / Partner Marketing: Co-led demand-generation marketing via 25+ partners across India & Southeast Asia, driving ~52% YoY pipeline growth through go-to-market strategies- Marketing Analytics, Tracking & Reporting: Designed SQL-powered automated pipeline tracking system for 70+ JAPAC partners, marketing & sales team using PLX SQL scripts, Google Sheets & Looker Studio to track & generate actionable insights on marketing campaign performance & partner targets- Client Testimonial & Video Marketing: Managed YouTube testimonial playlist production under GoLive initiative, boosting brand credibility, awareness & adoption- Campaign & Events Management: Managed cross-functional teams (internal & external) to execute 60+ marketing events across India in H1\'24, driving pipeline of ~$20M and customer engagement with a special focus on AI (Gemini) adoption- Stakeholder & Partner(s) Collaboration / Management: Built and maintained strong relationships with agencies, partners, and cross-functional teams, resolving escalations efficiently, negotiating and ensuring alignment with business objectives- AI focused GWS Campaign: Led the AI-focused GWS Marathon (BDR/Cold Calling framework) with partners, aligning sales with business goals and driving ~$900K pipeline in South East Asia.
Education
Rukmini Devi Institute of Advanced Studies
Bachelor of Business Administration - BBA
2017 — 2020
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