Anisa Peraica
Marketing & Events Professional | Creating Impactful Experiences & Building Relationships | Arts & Community Advocate
- Role
- Marketing and Events Specialist at IPM Integrated Project Management Company
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Anisa Peraica
I help organizations build meaningful connections with their audiences through innovative marketing strategies and impactful experiences. My expertise includes event production, account management, and business development, and I combine creativity with data-driven insights to deliver measurable results.I have managed complex projects, optimized processes, and collaborated across teams to align marketing initiatives with organizational goals.I’m eager to connect with professionals who value strategic thinking and collaboration to create impactful marketing solutions.
Experience
Marketing and Events Specialist
IPM Integrated Project Management Company
Jul 2023 — Present · Chicago, IL, US
I coordinate the execution of IPM’s event portfolio including conferences, webinars, and sponsored speaking engagements while applying disciplined project management to deliver seamless experiences and measurable ROI. I develop timelines, map dependencies, and mitigate risks through structured planning, shared calendars, and transparent communication to keep stakeholders aligned and decisions documented.I collaborate with my Marketing colleagues to create integrated campaigns across email, social, and web. During delivery, I manage presenters, vendors, and platforms to ensure smooth, on-brand experiences.After events, I capture and route leads, design targeted nurture sequences, and partner with Business Development to convert engagement into pipeline. I set KPIs for every activation, monitor performance across channels, and turn insights into actionable optimizations that strengthen targeting, messaging, and overall impact.
Education
DePaul University
Bachelor's degree, Communication and Political Science
Columbia College Chicago
Master of Arts Management
Skills
- Public Art
- Broadcast
- Account Management
- Business Development
- Digital Marketing
- Social Media
- Social Media Marketing
- Program Management
- B2b
- Editing
- Sales
- Online Advertising
- Media Relations
- Copywriting
- Event Management
- Digital Strategy
- Advertising
- Research
- Marketing
- Writing
- Event Production
- Strategy
- Digital Media
- Email Marketing
- Online Marketing
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