Anirul Jindal
New Business & Channel (S&D) @Ninjacart | Ex - Brand Manager @Mondelez | Ex - PepsiCo | Ex - NITIE (IIM Mumbai)
- Role
- New Business Development at Ninjacart
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anirul Jindal
Results-driven professional with over 7 years of experience in FMCG and Agritech sectors. Proven expertise in P&L management, brand strategy, and sales execution. Successfully led zero-to-one business developments and managed large teams across diverse product categories, including Snacks, Beverages, Chocolates, Confectionery, and Fresh Produce.
Experience
New Business Development
Mar 2023 — Present · Bengaluru, IN
HORECA Business Head – Mumbai & Pune (Jun 2024 onwards )-Spearheaded launch of Mumbai & Pune HORECA channels from scratch-Built end-to-end ecosystem: Sales (Distributors & Customers), Supply Chain, Procurement, Ops, and Category-Scaled operations and started business within <2 monthsNew Channel Head – Modern Trade, Bengaluru (Mar 2023 – Jun 2024)-Led zero-to-one build of the Supermarket Channel, adding 5% volume to city business-Made the channel EBITA-positive within 9 months-Designed and executed value offerings: Preferred Delivery, Zero Delivery Charges, Immediate Quality Resolution, and Premium SKU Mix-Ran direct warehouse delivery ops for high-volume customers-Maintained higher margins than General Trade through premiumization and smarter category mix-Expanded vegetable SKUs in lower-tier customer segments to boost trial and conversion
Education
Indian Institute of Management Mumbai
Master of Business Administration - MBA
2015 — 2017
Jodhpur Institute of Engineering and Technology
Bachelor of Technology (B.Tech.), Computer Science
Skills
- Sustainable Development
- Microsoft Word
- Environmental Compliance
- Microsoft Office
- Iso
- C
- Life Cycle Assessment
- Ergonomics
- Hazop Study
- Risk Assessment
- Sql
- Loto
- Waste Management
- Safety Management Systems
- Gri
- Html
- Operations Management
- Sustainability
- Industrial Safety
- C++
- Ehs
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