Anirudh Morab
Associate Engagement Manager, Digital Analytics at iQuanti, Inc. | Ex-Amazon
- Role
- Associate Engagement Manager at iQuanti
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Anirudh Morab
As a Digital Analytics Lead, I work at the intersection of Data, Digital Marketing and Technology in my day to day job which is focused on leveraging digital data to drive better results. I work with clients & business stakeholders to understand relevant goals, targets, KPIs and deliver analysis, insights, and recommendations to support enhancements to site engagement, site conversion, site usability, content, marketing, and the overall customer experience. Design and implement KPI Frameworks and govern creation of reports and dashboards covering strategic, tactical and operational KPI’s. Lead the development and maintenance of client dashboards for daily and monthly reporting. Skilled in web analytics & reporting tools like Adobe Analytics & Google Analytics, visualization tools like Tableau, Good understanding of web analytics concepts and statistical techniques. In the past I have worked for Amazon in the competitive intelligence team thereby driving better prices for Amazon\'s customers, as a Data Analyst for Euromonitor International which involved data mining, tabulating data, conducting the quality checks, validating data integrity with the ability to contribute to research projects from definition through to completion. I had a short stint at a influencer led e-commerce startup named Spoyl where I worked as a Senior Data Analyst.
Experience
Associate Engagement Manager
Apr 2023 — Present · Bengaluru, IN
Education
Visvesvaraya Technological University
Bachelor of Engineering - BE, Information Technology
2010 — 2014
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