Anirudh Singla

About Anirudh Singla

It passes before it’s noticed; a slight raising of the eyebrows, a widening of the eyes.…

Experience

1. Founder & CEO

   Pepper

   Oct 2017 — Present

   Content is the currency of digital marketing, yet over 80% of businesses haven\'t formalized the way they produce content. Pepper powers content curation for India\'s leading brands as our innovative, enterprise content platform, expert services, and diverse content offerings produce measurable business results. We provide a best-in-class, end-to-end solution for content creation through our platform, covering the journey from ideation to publishing. Our services include Audience Research, Content Value Proposition, Competitor Analysis, Tone of Voice Development and Channel Optimisation. Our content translates to improved search rankings and traffic, increased conversion rates, and brand integrity. Role as CEO is- Leading the development of the company’s short- and long-term strategy- Handling the outreach of companies and businesses for the company- Creating and implementing the company or organisation’s vision and mission- Managing the company’s position in social media and actively monitoring the roles of various associates in the company- Maintaining awareness of the competitive landscape, expansion opportunities, markets, industry developments, etc- Assessing risks to the company and ensuring they are monitored and minimized; and - Setting strategic goals and making sure it is measurable or describable.