Anirudh Singhal

Deputy General Manager @Livguard

Gurugram, IN

Develop innovative growth hacks such as GIS, Heat mapping and user behaviour analysis to drive user and revenue growth across 3W BaaS category by Shape pricing and promotional strategies in line with P&L targets delivering 2x growth in 3 months.> Improved customer repeat rates (by 45%) and retention rates (1st month cohorts) by 1.4x (highest since city launch)> Conduct competitive benchmarking and deliver recommendations for positioning and market strategy through focus group discussions and personal interviews to understand the user better.> Cultivating and maintaining strong relationships with stakeholders including product team, tech team, ops and finance for improved service and performance.> Empowering inside sales team with data-driven solutions to enhance operational efficiency and customer engagement, thus propelling a ~2X increase in inside sales conversion.> Pioneering new revenue streams by leveraging marketing and ground insights thereby improving revenue by ~10%.> Launched new cities namely Moradabad, Ballia, Unnao and Barabanki contributing to 15% of GMV> Improved supply chain through forecasting and facilitate low inventory model. Existing stock was cleared through methods such as refurbishing, customize pricing and bulk pricing> Improved leads to conversion rate of driver data by 5X through CRM, user persona and personalized communication