Anirudh Iyer

Enterprise Sales @Siemens Digital Industries Software

Mumbai, IN

As a Portfolio Developer in Siemens’s ‘Cloud Engagement Center (CEC)’, I advocate and drive the development of business for Mendix, a leading rapid application development platform. The role involves the identification of a clear target market and go to market strategy, and the execution of campaigns and initiative centered strategies to leverage and maximize software opportunities. With a focus on Sales pipeline expansion and revenue conversion, my core responsibilities include- Understand the market positions for the Mendix platform including problems being solved/business value delivered to customer in order to adapt the sales message and collateral for campaign/initiative- Provide guidance to Sales and PreSales teams on the planning, execution and measurement of portfolio development activities - Act as key point of contact for Sales teams for campaign knowledge and technical support - Execute various 1-to-1 and 1-to-many B2B customer engagement initiatives to drive initial adoption of the platform- Establish and track measurable goals for monitoring portfolio growth against each campaign/initiative- Support the development of a partner ecosystem for effective execution of go to market objectives

Indian School of Business

Master of Business Administration (M.B.A.), Finance & Strategy

University of Illinois Urbana-Champaign

Bachelor's Degree, Mechanical Engineering, Business