Aniruddha Lakhkar

About Aniruddha Lakhkar

With over 11+ years of experience in marketing and business analytics, I am passionate about solving data and business challenges for e-commerce and technology companies. As an Analytics Manager at Groupon, I lead a distributed team of data professionals, providing support to marketing and product managers across various domains and regions.My core competencies include analytics frameworks, metric building, data visualization, data analysis, anomaly detection, root cause analysis, and machine learning forecasting. I have redesigned and developed Tableau dashboards, implemented ML models, and improved timeseries forecasts, resulting in streamlined product roadmaps, rapid proposal assessments, revenue leakage prevention, and time and labor savings. I am always eager to apply my skills and knowledge to the real world, and to learn new technologies and methodologies to enhance my performance and deliver value to my organization and customers.

Experience

1. Senior Business Analyst

   Amazon

   Sep 2023 — Present · Pune, IN

   Led a data analytics team that simplified job workflows for accounts payable analysts through dashboards.• Collaborated with directors and senior managers to establish a prioritization forum, managing the intake and resolution of reporting requests based on business impact, organization goals, and cost savings.• Consolidated reporting portfolio by deprecating 50+ legacy/unused assets into 45 key Quicksight (Internal BI tool) dashboards to save ~20% of time bandwidth of KTLO work to be spent on building truly impactful dashboards.• Built an executive dashboard, by collaborating with 8+ directors and senior managers across divisions, to track key metrics within procure to payment process, enabling rapid decision making on strategic initiatives.• Democratized custom analytics via a governed Quicksight sandbox environment, reducing expensive engineering reliance and cutting lead time by ~2 weeks while ensuring data accuracy through strict reporting guidelines and policies.• Built and executed organized plan to upskill team in GenAI foundations and applications using Amazon Quick Suit (Internal BI tool), AWS Glue and AWS Bedrock.

Education

• Savitribai Phule Pune University

  B.E., Electronics and Telecommunication

• University at Buffalo School of Management, The State University of New York

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

Skills

• Microcontrollers
• C
• Market Analysis
• Marketing Strategy
• Web Development
• SEO
• Management
• Embedded Systems
• Data Analysis
• Microsoft Office
• Matlab
• Analytics
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Strategy
• Google Analytics
• Market Research
• Business Analytics
• Team Management
• Technical Writing
• Html
• Digital Marketing
• Microsoft Word
• Sem
• Team Leadership
• Sql