Aniruddha Deb

About Aniruddha Deb

A results-driven global marketing and business leader with over 22 years of experience delivering brand and business growth across Asia across industries including FMCG, consumer durables, Consumer Electronics, Smart / Mobile phones, Telecom, QSR, F&B, Banking, Automobiles, Payment Gateway and ITES.My core expertise spans- Business development and growth, with focus on innovation and profitability- Brand strategy, market entry, and expansion across diverse markets- Integrated marketing and communications, including brand, digital, and performance-led campaigns- Digital transformation, platform integration, and marketing innovation- Regional business leadership and CXO-level strategyCareer Highlights- Held various leadership roles as CEO, CMO, EVP, Branch Head, Advisor and Business Director across geographies - SE Asia, South Asia, MENA- Led the India launch of Southeast Asian smartphone brand Mobiistar, achieving over INR 120 crore in revenue within seven months and securing a Top 10 market position in the first year- Held senior leadership roles in global agency networks including Ogilvy, MullenLowe Lintas, DDB, Publicis, Cheil, and WPP, driving brand and business growth for marquee clients across categories- Managed global Unilever brands for over six years, based in Thailand, Singapore, and India, leading multi-market strategies, innovation pipelines, and campaign development across Asia. Worked on flagship brands such as Surf, Lifebuoy, Liril, Breeze, Pepsodent, Closeup, Rexona, and Sure, with a regional focus on Southeast Asia and MENA- Built and launched the full-scale brand and communication strategy for SSL COMMERZ, powering its rise to market leadership as Bangladesh’s largest payment gateway.Currently serving as CEO of NGAGE 360 (SSL Wireless) for South Asia, steering business growth, digital-first transformation, and regional expansion through performance marketing and strategic partnerships.I bring a rare blend of hands-on marketing expertise, cross-functional leadership, and deep understanding of consumer behavior across diverse markets. I’m passionate about building high-performance teams, mentoring future leaders, and remaining a lifelong student of the ever-evolving business and brand landscape.

Experience

1. Co-founder & CEO

   Wow Communications Llp

   Nov 2025 — Present · New Delhi, IN

   Co-founder and CEO of a creative intelligence marketing agency delivering integrated brand strategy, digital marketing, media, and growth solutions- Lead intelligence-led marketing frameworks aligning consumer insight, creative, data analytics, technology, and performance marketing- Build senior, cross-disciplinary teams and deploy fluid, horizontal squads aligned to business needs for speed, relevance, and accountability- Integrate AI and marketing technology across workflows to improve decision-making and measurable outcomes.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing & Advertising

  2000 — 2002

• Kirori Mal College, University of Delhi

  Bachelor of Arts - BA, Economics

• Modern School

  AISSCE, Science

  1984 — 1996

Skills

• Marketing Research
• Digital Media
• Online Advertising
• Digital Strategy
• Key Account Management
• Customer Insight
• Marketing Management
• Integrated Marketing
• Consumer Insights
• Consumer Insight
• Crm
• Mobile Marketing
• Strategic Thinking
• Brand Development
• Account Management
• Competitive Analysis
• Creative Direction
• Strategy
• Product Development
• Social Media Marketing
• Fmcg
• Media Planning
• Consumer Products
• Market Research
• Digital Marketing
• Relationship Marketing
• Creative Strategy
• Leadership
• Brand Architecture
• Strategic Planning
• Corporate Communications
• Brand Management
• Marketing Strategy
• Management
• Marketing
• Direct Marketing
• Advertising
• Corporate Branding
• Marketing Communications