Aniruddha Gupta

Executive Director @Intech Safety Pvt Ltd Jinsei

Kolkata, IN

Led digitalisation of the companies systems and processes, from HR to Customer relationships. Introducing HRMS which reduced payroll processing time by 7 days and made employee grievances transparent· Implemented Kanban based CRM integrating with Accounting and inventory management software reducing order processing time to 24 hours, while giving sales team instant visibility on inventory· Developed inventory management system improving inventory turnover by 7% and reducing cost of goods by 10-15%· Optimised products mix to support brand building efforts by emphasising products with a minimum CM2 of 35% and CM1 of 50%, resulting in a realignment of the product portfolio to meet these targets within one quarter· Spearheaded the launch and relaunch of three new products. Implemented go to market stratgies for each, resulting in 15 demos for PAPRs in the first quarter, 50% increase in inquiries for lights, and 35% increase sales in SCBAs within 1st quarter of relaunch showing product market fit· Improved balance sheet of company by reducing debt by 15% and executing projects without further debt in year after losses. Launched roadmap to reduce debt by 38% in FY 24-25· Launched a customer success team, boosting distributor support and driving LTV. Attracted 7 partners to join as gold partners, with 2 converting, resulting in a 75-100% increase in monthly sales per partner. Implemented CRM system for efficient grievance management· Developed EQFM-based operational processes for all functions, creating a streamlined handbook. Enhanced team visibility and integration with performance management