Anirban G.
Digital Marketing Manager | Growth | CLM | Automation | MarTech
- Role
- Category Manager - Merch and Clm (Mobiles) at Flipkart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anirban G.
A MarTech with over 8 years of Sales and Marketing experience in the Digital Space…
Experience
Category Manager - Merch and Clm (Mobiles)
Aug 2024 — Present · Bengaluru, IN
Responsible for all Merchandising & Promotional Activities for the Mobile Category in the Home Page and Category pages of Flipkart App and Website-Allocation of different Mobile Models according to higher GMV – achieving higher revenue -Monitoring and assuring performances of different mobile brand models to achieve higher or sustain GMV-Ensuring to achieve higher Views and CTR for high performing models also achieving to improve Views and CTRs for low performing models-Planning and ensuring to get higher allocations for Mobile Category amongst other categories in Flipkart-Designing and implementing of App Wireframes for Mobile Category Page-Handling and activation of New Launches in mobile category-Planning and execution of Promotional communications according to segmented cohorts-Handling of communications using different channels such as Emailers & App Notifications-Coordinating with Planning Team, KAMs and Creative department for all Merchandising and promotional activities.
Education
Symbiosis Centre For Management and Human Resource Development
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
2012 — 2014
Christ University, Bangalore
Bachelor of Business Administration (B.B.A.), Marketing
2009 — 2012
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