Anirban Bhaumik
Product Marketing Manager - Pricing Strategy @AT&T
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WORK HISTORY
Product Marketing Manager - Pricing Strategy @AT&T
El Segundo, CA, US
Owned pricing strategy and decision support across a multi-product portfolio, enabling VP-level leadership to evaluate high-impact pricing and promotional investments through clear growth, margin, and long-term value tradeoffs. Served as a primary driver across pricing initiatives, national launches, and executive business cases, while strengthening the operating framework used to evaluate and govern pricing decisions.• Designed and implemented a standardized enterprise pricing business case framework integrating volumes, ARPU, churn, lift, CAC, recurring costs, LTV, margin, and offer duration into a single decision model used to support VP-level pricing approvals across a large annual revenue portfolio.• Structured pricing analysis to explicitly separate growth drivers vs. margin dilutors and cash vs. P&L impact, enabling leadership to evaluate tradeoffs quickly and shift discussions from offer preference to growth-versus-profitability economics.• Partnered with Finance and Analytics to conduct A/B testing to determine the maximum customer WTP across various markets• Identified margin pressure risks within high-growth promotional structures and developed mitigation scenarios that informed tighter extension guardrails and improved discipline around growth-versus-profit tradeoffs.• Supported national device launch readiness by validating pricing structures across contract pricing, promotional credits, and customer-facing offers to ensure alignment with approved economics prior to launch.• Partnered cross-functionally with product, marketing, pricing, legal, and finance teams to identify and resolve discrepancies that could create margin leakage, compliance risk, or post-launch corrections.• Established a consistent pricing operating rhythm by leading recurring cross-functional reviews of active offers, risks, and upcoming decisions, improving coordination across pricing, analytics, and strategy teams.
EDUCATION
SMU Cox School of Business
Master of Business Administration - MBA, Finance and Strategy, Minor in Analytics
University of Houston
Engineering
Professional & Executive Development - Harvard Division of Continuing Education
Leadership Excellence in Management, Business Administration, Management and Operations
SKILLS
ABOUT ANIRBAN BHAUMIK
Value I bring to the table: finding creative solutions hidden in the data that others miss. Graduate of AT & T’s Finance Leadership Development Program. Cum Laude Engineer Undergraduate with a Master\'s in Business.Bridging marketing, finance, and product by building growth strategies that balance customer acquisition economics with long-term profitability. Over 6+ years in the technology, media, & telecom industry and 10+ years of overall work experience. I\'ve built models that informed $100M+ in marketing spend decisions, led cross-functional teams to optimize pricing strategies, and mentored analysts on translating complex data into executive-ready recommendations.Now, I\'m bringing this strategic toolkit to help innovative companies scale sustainably.
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