Anirban Basu

About Anirban Basu

A seasoned business development & management professional; domain specialist in data based market analysis, KPI frameworks for distribution and customer management architectures, field sales and RTM strategies in line with channel and category priorities, functional learning & development infrastructure with performance management processes. Designed and rolled out competency structures across sales roles and positions with standardized KRAs in alignment with mid & long term market business strategy. Had in-depth exposure in behavioural learning and development space including various leadership frameworks, behavioral competency structures, talent pool calibration and retention anchors, business people plan, performance appraisals, career planning etc.Twelve years of hard core sales exposure as front line, 1st & 2nd line manager in fragmented and modern formats of retail businesses. Have hands on experience in exploring new channels, building distribution infrastructure, coaching and leading sales force, managing sales efficiency KPIs, channel specific activities and promotions, spends and incentives protecting the overall return on investment of various RTM and business models. International exposure in format based customer management practices, consumer & shopper insights, category management, financial negotiations, account planning and joint business planning procedures. Twenty three years of domain expertise in data and analysis based business development, performance and talent and career consultancy, functional & behavioral learning and training, competency frameworks, continuous excellence and goal alignment across value stream. Led and developed culturally diverse teams across geographies. Worked extensively in South Asia, South East Asia, Equatorial and South African countries.

Experience

1. Guest Faculty

   Management Development Institute, Gurgaon

   Feb 2021 — Present · Gurugram, IN

   Guest faculty, Marketing - PGDM (BM); PGPM; PrM

Education

• Indian Society for Training & Development (ISTD)

  Diploma in T&D, Learning and Development

  2011 — 2013

• Management Development Institute, Gurgaon

  PGDM, Dual major in HR & Marketing

  2006 — 2009

Skills

• Fmcg
• Content Design
• Strategy
• Recruiting
• Content Development
• Business Strategy
• Sourcing
• Human Resources
• Performance Management
• Employee Training
• Team Management
• Sales Management
• Sales
• Sales Operations
• Training
• Employee Relations
• Talent Management
• Learning Management
• Team Building
• Management
• Leadership Development
• Change Management
• Key Account Development
• Employee Engagement
• Key Account Management
• Retail
• Coaching
• Business Planning