Anirban Banerjee
Co-founder and Chief Marketing Officer @ flutrr | Building India’s very own relationships app.
- Role
- Chief Marketing Officer at flutrr
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Anirban Banerjee
Hi! I\'m Anirban. I\'m terrible at following rules but excellent at fixing problems.Here\'s my story:As a kid, I never waited for help. If something broke at home, I\'d fix it myself.I took engineering early on but later switched to media studies at St. Xavier\'s College (Autonomous), Kolkata and moved onto business management at IIM Lucknow.That\'s when I learned something about myself- I couldn\'t work a normal 9-5 job- I tried sales for a bit. It proved what I knew all along.I wanted to build something of my own. Be a leader, not a follower.So when Covid-19 happened:I was stuck at home with nothing to do. I used several dating apps but- I got frustrated with fake profiles and questionable activity- I saw people struggling to communicate in their language.Instead of just complaining, I decided to fix it, true to my nature.I learned to code from scratch and built a simple dating app with different local languages compatibility. I showed it to my dad, and he loved my initial idea!That\'s how flutrr, India\'s first dating app that works in local languages, by Indians for Indians, was born.Today, big names like Zee Media Corporation, The Chennai Angels, The Times of India, and Huma Qureshi support us as we help 1 Million+ people find real love.But what makes me proud is how we remove fake profiles and host a community of genuine people, who push the need for real and meaningful connections.flutrr cares more about quality than quantity because.Everyone should find love in their own language.Let\'s connect if you care about- Building tech for young Indians- Raw startup and business challenges- Lessons from love and relationships.
Experience
Chief Marketing Officer
Jan 2022 — Present · Kolkata, IN
As the CMO of flutrr, it is necessary to ensure that we approach our audience in a very unique and new way. Understanding the Generation Z audience, the ones who are majorly using Dating Apps in India is of key importance to us. Our marketing activities revolve around the core values of removing language barriers, assuring safety for women and providing an inclusive dating app which welcomes people from all over the country without any bias. We plan on helping people connect with each other on deeper and more meaningful grounds. At flutrr, we constantly strive on making Online Dating in India less of a taboo subject and more of a lifestyle. It is our goal as a team, to define Love\'s New Language in India.
Education
Indian Institute of Management, Lucknow
MDP, Marketing/Marketing Management, General
St. Xavier's College (Autonomous), Kolkata
Bachelor of Science (BSc), Mass Communication/Media Studies
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