Aniprateek Goell

About Aniprateek Goell

With over 18 years of experience in Creative Design, Generative AI Art Direction, and Product Design, I bring a deep understanding of the creative process and a strong passion for innovation. My journey has been defined by blending design, strategy, and technology to deliver impactful visual solutions that drive business success.I’ve led cross-functional teams across branding, advertising, and digital transformation, ensuring every idea aligns with business goals while emotionally connecting with audiences. My expertise in AI-driven design has enabled me to explore new creative possibilities — from developing intelligent design tools to crafting user-centric digital experiences.Having guided brands through the transition from print to digital ecosystems, I specialize in creating cohesive visual identities that ensure consistent brand storytelling across platforms.As a collaborative design leader, I believe innovation thrives in empowered, inspired teams. I’m passionate about using design to create meaningful impact, foster creativity, and drive growth.Brand Systems • Product Design Leadership • Design Strategy • Remote Creative Director • SaaS Branding • AI in Design • Design Ops • Global Brand Experience#CreativeLeadership #DesignThinking #AIDesign #Innovation #ArtDirection #ProductDesign #BrandStrategy #DigitalTransformation #TeamLeadership #UXUIDesign #Recruiters #Hiring #HRLeaders #DesignCommunity #CreativeDirector #OpenToCollaborate #career #jobs #opentowork

Experience

1. Design Lead

   MANKIND PHARMA LTD

   Feb 2024 — Present · Delhi, IN

   As the Design Lead at Mankind Pharma, I oversee a diverse range of designinitiatives, from product design to creating impactful marketing collateral. Myrole involves solving complex design challenges that align with the company\'sstrategic goals, ensuring that all visual communication is both innovative andeffective. I manage and mentor a talented design team, fostering their growthand ensuring they stay ahead of industry trends. A key focus of my work is theintegration of AI into our design processes, leveraging technology to enhancecreativity and efficiency. This approach not only streamlines workflows but alsodrives the development of cutting-edge design solutions that resonate withour target audience. By aligning creative strategies with business objectives,I ensure that our designs contribute to Mankind Pharma\'s brand strengthand market presence. My leadership in the design department is critical todelivering high-quality, impactful work that supports the company\'s growth andsuccess.

Education

• Institute of Management Technology, Ghaziabad

  Master's degree, MBA

Skills

• Team Management
• New Media
• Market Research
• Editing
• Video Editing
• Graphics
• Media Relations
• Visual Design
• Post Production
• Broadcast
• Digital Marketing
• Corporate Communications
• Television
• Marketing
• Digital Media
• Broadcasting
• Film
• Video Production
• UI Design
• After Effects
• Motion Graphics
• Video
• Management
• Graphic Design
• Journalism
• Multimedia
• Advertising
• Media Production
• Brand Development
• Broadcast Television