Anindya Kumar
Sales & Strategy Leader | Empowering FMCG teams to win markets | GTM, P&L, Channel Growth
- Role
- Head of Sales-vending (General Trade) at GFB Great Foods
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anindya Kumar
Hey, I’m Anindya.I’m a Sales & Strategy professional with 8+ years of experience driving growth across FMCG, FMCD, Telecom, and Consulting. I bring end-to-end expertise, from working on the ground with sellers and distributors to shaping GTM strategy in boardrooms. My strength lies in bridging strategy and execution to drive real outcomes.With full P&L ownership and hands-on experience in both sales and operations, I focus on execution that scales. At GFB, I redesigned margin structures and launched a loyalty program that helped drive 35% YoY sales growth while retaining nearly 100% of re-stockists against tough competition. At Airtel, I led a 250+ member field team and launched targeted campaigns that boosted new connections by 12% in Jio-dominated zones.As a consultant with Vector, I optimized GTM execution across retail partners, expanding product availability by 45% and increasing sales by 35%. At Tata Motors, I built a task force to streamline complaint resolution, reducing issues by 35% and lifting service response time by 18%.My experience spans GTM strategy, distribution expansion, trade marketing, process improvement, and leadership development. Backed by an MBA from ISB and deep exposure across urban and rural markets, I thrive in fast-paced, competitive settings where ownership, agility, and measurable impact matter.If you\'re looking to strengthen your sales organization, improve operational levers, expand your market footprint, or just want to have a chat, let’s connect.
Experience
Head of Sales-vending (General Trade)
Jan 2024 — Present · Gurugram, IN
Leading sales and business development for the General Trade channel with full P&L accountability (₹5 Cr+). Driving revenue growth, strengthening distributor & re-seller engagement, and spearheading market expansion through structured Inside Sales.• Own full P&L responsibility for ₹5 Cr, driving business development and profitability• Achieved 35% YoY sales growth by revamping pricing, margin structure, and reseller incentives• Launched loyalty and referral programs that retained nearly 100% of re-stockists despite competitor pressure• Expanded into Lucknow, Agra and Udaipur, on-boarding 8+ new re-stockists with ₹50L revenue potential• Rebuilt the entire sales team after mass attrition, hiring and mentoring 6 Territory Sales Managers
Education
GoldenGate International College, Kathmandu, Nepal
+2, Physics & Mathematics
2009 — 2011
Motilal Nehru National Institute Of Technology
Bachelor of Technology (B.Tech.), Mechanical Engineering
2012 — 2016
Indian School of Business
Post Graduate Programme in Management, Dual majors in Marketing & Operations
2019 — 2020
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.