Anindya Sarkar

Sr Manager - Branding @Ashirvad by aliaxis

IN

Managing all the Branding & Marketing Activities for the zones & leading team size of 6 on-roll regional resources (Regional Brand Managers)• Conducting brand activation, ATL/BTL, OOH, & Finding different ways to increase brand recall and executing 360-degree campaigns – from conceptualization to implementation to post campaign analysis• Strategizing and ensuring successful product launches, brand campaigns, and participating in relevant exhibitions• Creating Quarterly operating plans for each state, along with Sales Team• Developing and managing marketing budgets, and timely executing all Branding activity in the assigned territories• Making weekly, monthly and quarterly activity reports, Budget reports on brand promotions activities in line with the processes articulated• Planning and extending support for branding, events, exhibitions and for all SBUs at the local level along with branding and marketing activities designed by HO• Independently executing complete outdoor signage & in–shop for all the trade channels• Supporting ground level activations through procurement & delivering required marketing deliverables on timely basis• Executing display of material, SIS, & FSU units at Trade• Coordination with other associate departments for various needs, e.g, with GIC for timely delivery & dispatch of Display Material, with Finance for Billing & Payment• Monitoring process of procurement & delivery of various marketing collaterals, POSMS at Branch Level - as per the technical and material specification involved