Anindo Acharya

About Anindo Acharya

A DEI leader & Innovative thinker having analytical mindset and a result oriented BrandMarketing and Communications Expert, with over 20 years of experience in multiplebusiness sectors with a demonstrated track record of developing and executingStrategic Brand Marketing, Digital Marketing, Content creation & optimization and Go-to-Market campaign management. Believe in engaging and empowering team members,always seeking to offer opportunities to nurture their talents and skills and createimpact in the value chain of business.Currently associated with Blue Dart Express Ltd in the role of Head - Brand & Digital Marketing.

Experience

1. Head of Brand & Digital Marketing

   Blue Dart

   Mar 2019 — Present · Mumbai, IN

   Developed the marketing strategy across all key brand touch points, digital & social media and outreach campaigns for increased brand considerationsand impact journey of B2B, B2C and Retail customersProficiency in Digital Growth Marketing towards lead generation from socialmedia and website, SFDC lead management, WhatsApp Marketing, Googleanalytics, content strategy and production for Brand and Digital Marketing,Performance Marketing and Search Engine Optimization.Owned and managed 2200+ Google My Business listings for Blue Dartalong with subsequent review, media and campaign management.Transformed all traditional advertising, direct mailers, online advertising,direct and Internal marketing & Communications to the new agerequirement.Spearheaded Blue Dart-DHL rebranding project in 2023 by applying brandstandards across all Digital, Brand and print assets with all cross functionalteam.Evaluated ROAS and managed marketing budget that accounted forimpactful customer campaigns, Innovations and disruption of brand visibilityand outreach events along with return on investment (ROI).Orchestrated and launched TV Ad campaign ahead of festive season in2020 to display Blue Dart’s capability that also highlighted commitment & resilience. “We move so your world can move” and “If It’s Important, BlueDart It” that reinforces the reliability in delivery value chain of expresslogistics across the country

Education

• A.K.Ghosh Memorial School

  Secondary, English, Mathematics, Physics, chemistry

  1988 — 1996

• ICFAI Business school, Kolkata

  MBA, Marketing

  2002 — 2004

• University of Calcutta

  B.Com, Commerce

  1998 — 2001

Skills

• Negotiation
• Marketing Management
• Management
• Fmcg
• Integrated Marketing
• Sales
• Marketing Communications
• Customer Service
• Brand Management
• Cross-Functional Team Leadership
• Direct Sales
• Key Account Management
• Team Management
• Market Research
• Marketing
• Retail
• Below the Line Advertising