Anindita Nayar
Engagement Manager | Media & Entertainment | UNC Kenan-Flagler Business School | IESE MBA
- Role
- Engagement Manager, Digital Strategy Group Media & Entertainment at Adobe
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Engagement Manager, Digital Strategy Group Media & Entertainment
Feb 2024 — Present · New York, NY, US
The Digital Strategy team partners with C-level executives at enterprise organizations to define and execute strategies for customer experience, omni-channel engagement, digital innovation, and generative AI adoption—leveraging Adobe’s marketing and commerce solutions. Generative AI is central to transforming content creation, unified customer experience, personalization, and operational efficiency. Our engagements leverage digital benchmarking, industry insights, design thinking workshops, customer journey mapping, organizational assessments, and ROI/value analysis to deliver data-driven, high-impact recommendations that accelerate enterprise transformation.
Education
Lady Shri Ram College For Women
Bachelor of Arts, History Honours
2006 — 2009
UNC Kenan-Flagler Business School
Master of Business Administration - MBA, Data, Digital Analysis & Technology | Business Strategy | Marketing
2017 — 2019
IESE Business School
Master of Business Administration - MBA
2018 — 2018
Skills
- Public Relations
- Advertising
- Marketing Communications
- Marketing
- Social Media
- Social Media Marketing
- Event Management
- Film Marketing
- Branding
- Analytical Skills
- Data-Driven Decision Making
- Business Strategy
- Consumer Behavior
- Digital Marketing
- Cross-Functional Problem Solving
- Content Marketing
- Global Marketing
- Competitive Analysis
- Interpersonal Skills
- Networking
- Multi-Cultural Team Management
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