Aninda Das

Role: Vice President Marketing at Infinitygroup
Location: Kolkata, WB, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Aninda Das

I am the Vice President – Marketing at Infinity Group, managing a 400+ corporate portfolio and shaping the growth story of Salt Lake Sector V, Eastern India’s largest techno-commercial hub. I have been instrumental in bringing leading global organizations like EY, KPMG, PwC, LTIMindtree, Zensar, Persistent to Kolkata.My work spans business strategy, brand positioning, investment promotion, and ecosystem development. I actively liaise with national and international companies and speak at major forums to position Kolkata and West Bengal as prime investment destinations.I serve as the Vice Chairman of PRSI Kolkata Chapter, and hold leadership roles in Bengal Chamber IT & Startup Committee, NASSCOM, CII IT Committee, and ASSOCHAM.Recently, I’ve been exploring the Guwahati and North East market, uncovering massive potential in real estate, retail, hospitality, and the startup ecosystem.Deeply committed to social impact, I mentor NGOs on marketing and fundraising strategies and support Jagriti Dham, Kolkata’s most luxurious senior living facility, to drive meaningful change in the elder community.Building growth, creating ecosystems, and driving positive change — across business and society.

Experience

Vice President Marketing
Infinitygroup
Nov 2022 — Present · Kolkata, IN
Managing portfolio of 400 plus corporates in real estate space of Kolkata. Involved in brining corporates such as EY, KPMG, PwC, LnT Infotech, Mindtree, BSH, KPMG, Airtel, TIML, Hyundai to name a few to Salt Lake Sector V community - largest techno-commercial hub of Eastern India

Education

Presidency College, Bangalore
Bachelor of Science - BS, Biotechnology
Assembly of God Church, Kolkata
ISC, ICSE, Science

Skills

Consulting
Business Strategy
Product Development
Analysis
Strategic Partnerships
Cross-Functional Team Leadership
Software as a Service (Saas)
Business Development
Development of Strategic Marketing Plans
Management Consulting
Business Analysis
Program Management
Crm
Enterprise Software
Management
Project Management
Saas
Start-Ups
Governance
Social Media Marketing
Entrepreneurship
Salesforce.com
Customer Relationship Management (Crm)
Product Management
Market Research
Leadership
Business Intelligence
Strategy

Contact information

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Work email
•••••@infinityitpark.com
Personal email
•••••@•••••.com
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Current company

Infinitygroup

Real Estate · 178 employees · Founded 2000 · Kolkata, West Bengal, India

Infinity catalyzed the IT revolution in Eastern India through Infinity Think Tank, the first ‘intelligent’ IT empowered workspace in Kolkata in a then-deserted Salt Lake, Sector-V. A couple of decades later, Sector V has evolved into more than the largest IT hub in Eastern India. It is an economy driver contributing and catalyzing the development of the greater Kolkata area at Salt Lake, Rajarhat, Newtown, E.M Bypass and Bantala. Infinity has been a pioneer and spreading its wings in building Intelligent Green Infrastructure across India. Some of the inspiring and award winning commercial projects are Infinity Benchmark, an USGBC certified Platinum rated Green Building - 7th in the world and 2ndOutside USA. Godrej Waterside an IGBC certified Green Building which is the largest gold rated green commercial infrastructure in Eastern India. Infinity IT Lagoon, an IGBC Certified Platinum rated Green Building awarded as the best commercial development in the eastern region by Crisil and Credai. Infinity recognizes that Small and Medium Enterprises are the growth engines of any economy. Thus, Infinity developed the first green Business Centre at Salt Lake, Sector V providing 360 degree office solutions to the SMEs & Startups. Over the years, Infinity has diversified into residential and retail verticals across India creating many firsts. In the residential segment some of the notable project includes Infinity Signature Estates and Mayavan a gated villa township – first of its kind in Vrindavan has also set new benchmarks. Giving back to society and nation building is both Infinity’s commitment and passion. Infinity is building a spiritual landmark in India called Krishnabhumi. Krishnabhumi is conceived as an iconic life changing living experience in Vrindavan where the nucleus of the project rests in a magnificent Krishna temple which is the tallest in the world. People can live in spiritual harmony with the Lord in luxury apartments and villas which overlook the iconic temple – A first of its kind! In India, there are more than 100 million senior citizens aged 60 and above and the number is going to double in next 15 years. Infinity has developed the first Green old age home in the country - Jagriti Dham, a senior living facility at Amtala, Kolkata to cater to the Senior Citizens. As a part of Corporate Social Responsibility, Infinity has been supporting Akshaya Patra, world’s largest NGO providing mid-day meal to 1.3 million students daily, Anant Education Initiative, an NGO which aims to empower education by providing scholarship to meritorious students, Vidya Bharati, the largest NGO in the field of education which supports 12,364 schools & 32, 06, 212 students. In the field of healthcare, Infinity supports Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) which is the world’s largest organization serving the disabled, Institute of Neurosciences, Kolkata (INK) which is Eastern India’s first super specialty hospital for treatment of brain, spine and nerve disorders, Ramkrishna Sarada Mission Matri Bhavan, a 60 year old hospital in Kolkata, catering to only women and children, Eye Care & Research Centre which has been providing quality eye care services at affordable cost and Manovikas Kendra Rehabilitation and Research Institute for the Handicapped, a premiere Institution of Eastern India working for the development of challenged children and young adults. At Infinity, we believe making Infinite Possibilities happen!

infinityitpark.com

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About Aninda Das

Experience

Vice President Marketing

Education

Presidency College, Bangalore

Assembly of God Church, Kolkata

Skills

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