Aninda Basu

Sales | Strategy | Mahindra GMC | SPJIMR | Michigan State University

Role
Regional Sales Manager at Mahindra Group
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Aninda Basu

I am passionate about brands which drive positive change in the consumers’ life. I have had the opportunity to work with brands (Mahindra, Tata & Grameen) which embody that spirit and I am proud to have contributed in the growth of these brands. In the process I have gained experience across consumer insighting, analyzing brand positions, creating brand definitions and creating strategic initiatives to support the brand. While in Mahindra, I also had an exciting stint managing part of a strategic startup. I developed the business plan for the same and managed the operations in 6 out of 15 locations.Previously, by providing solutions to consumer facing challenges, I have won the Tata Business Leadership Awards and represented India in the KPMG International Case Competition.With my mission to leave the world in a better shape than when I found it, I am always on the lookout for exciting opportunities to partner with brands for mutual growth and success. A quote which I live by: “He who gives back at the first repulse and without striking the second blow, despairs of success has never been, is not, and never will be a hero in war, love or business – Frederic Tudor”

Experience

  1. Regional Sales Manager

    Mahindra Group

    Apr 2025 — Present · Bangalore, IN

Education

  • Jadavpur University

    Bachelor of Engineering (B.E.), Mechanical Engineering

    2010 — 2014

  • Michigan State University - Eli Broad College of Business

    Global Fast-Track Immersion Program

    2018 — 2018

  • South Point High School

    Higher Secondary, Science

    1995 — 2010

  • SPJIMR SP Jain Institute of Management & Research

    PGDM, Marketing & Operations

    2017 — 2019

Skills

  • Autocad
  • Powerpoint
  • Microsoft Excel
  • Cad
  • Engineering
  • Microsoft Word
  • Research
  • Microsoft Office

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Aninda Basu — Regional Sales Manager at Mahindra Group in Mumbai, MH, IN | Unifers