Anina Waesche
Creative Lead @Trade Republic
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WORK HISTORY
Creative Lead @Trade Republic
Berlin, DE
Leading the Creative Studio at Trade Republic, responsible for– steering the creative direction of the brand (design & strategy)– leading brand & product marketing campaigns (17 European markets, all online & offline channels)– Overseeing all creative output of Trade Republic across all touchpointsMilestones:– Executing & launching the full rebrand of TR’s visual identity – Launching the company‘s first 360° campaigns incl. TV, OOH, Radio & digital media– GTM launch of the full banking license & credit card (reaching 1M users within 5 months)
EDUCATION
University of Technology Sydney
Auslandssemester, Communication Design
Hochschule für Technik und Wirtschaft Berlin
B.A. Kommunikationsdesign, Kommunikationsdesign
SKILLS
ABOUT ANINA WAESCHE
Driving brands forward through creatives, impactful campaigns, designs & storytelling Professional background in top tier creative agencies such as BBDO and Jung von Matt @ Trade Republic, Germany\'s highest valued FinTech unicorn
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