Animesh Paul
Growth & Performance Marketing | User Acquisition · Paid Media · App Campaigns (UAC/Meta) · Funnel Optimization · Affiliates · Partnerships · Stakeholder Management | Ex-Performics (Publicis Groupe)
- Role
- Growth at Stable Money
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Animesh Paul
Growth & Performance Marketing professional with 4 years of experience helping app-first…
Experience
Growth
Aug 2024 — Present · Bengaluru, IN
Owned end-to-end performance marketing across Google App Campaigns (UAC), Meta Ads, Apple Search Ads, affiliates, influencers & partnerships. Drove 3X user growth and revenue scale through app campaigns, paid media, and full-funnel optimization. Built affiliate & partnership program from scratch, onboarding brands like Paytm, Navi, Cred, GPay, Ixigo & Cheq. Collaborated cross-functionally with product, tech, design, SEO & content teams to optimize funnels and improve retention. Partnered with leadership & stakeholders to align budgets, KPIs & growth roadmaps while managing multi-crore monthly spends. Enabled retention uplift by identifying high-value cohorts and win-back opportunities for the retention team. Supported brand campaigns (YouTube, TV, Print) to amplify performance results.
Education
New Alipore Multipurpose School - India
Higher Secondary
2015 — 2017
Kraftshala
The Marketing Launchpad
2021 — 2022
Meghnad Saha Institute Of Technology(MSIT)
Bachelor of Technology - BTech
2017 — 2021
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