Animesh Misra

About Animesh Misra

I\'m a brand marketing and consumer marketing leader. I drive Integrated marketing strategy, brand, category, and growth transformation for large consumer and digital-first businesses. My work focuses on turning brands into high-impact, culturally relevant, and performance-led growth engines — blending ATL–BTL, digital, consumer insights, product launches, trade marketing, and ROI optimization into one integrated system. I have in depth experience in performance marketing, Growth & Audience AcquisitionCategory Development, Marketing P&L Ownership, OTT / Media Marketing Experience. Retail & Activation Marketing, Data-Driven Marketing / ROI Focus Over the past 20+ years, I’ve helped reshape some of India’s most visible brands through a mix of brand strategy, storytelling, and data-driven execution• Scaled DishTV from 5M to 15M users through celebrity-led national campaigns, IPL partnerships, and retail activations, while managing a ₹150 Cr P&L.• Launched and built HOOQ India, achieving 1M+ installs in 6 months and driving Hollywood fan engagement with creator & influencer-led content ecosystems.• Repositioned Microtek as India’s #1 Power Solutions brand, delivering record FY25 revenue, ₹60 Cr in e-commerce, and building a modern, insight-led brand identity.• Drove category development in UPS, inverter, and solar segments, improving market share, ASP, and retail sales through consumer research and trade programs.• Led performance and content marketing across Asia, delivering 35% MoM app growth and improving monetization at The Asian Parent.• Built high-performing marketing teams (30+ members) across geographies, cultures, and matrixed environments.

Experience

1. Head of Marketing

   Microtek International Pvt Ltd.

   Jul 2023 — Present · Delhi, IN

   India’s leading power solutions brand undergoing brand modernization and digital transformation in a highly competitive category.Key Achievements:• Repositioned Microtek as India’s #1 Power Solutions brand; launched new identity and national campaign driving record FY25 revenue.• Built a 30+ member integrated marketing function across brand, digital, e-commerce, product, and trade.• Drove ₹60 Cr+ e-commerce revenue with a 10% increase in conversion through CRO and funnel optimization.• Led category expansion in solar & lithium; delivered 40% YoY growth and improved ASP by 12%.• Implemented marketing ROI framework improving efficiency by 20% across ATL, digital, and trade spends.

Education

• St Joseph's Academy Dehradun

  ISC & ICSE, Science

• CENTER FOR MANAGEMENT DEVELOPMENT

  Master of Business Administration (M.B.A.), MARKETING

Skills

• Media Planning
• Brand Management
• Marketing Strategy
• Social Media
• Marketing Communications
• Team Management
• Marketing Research
• Competitive Analysis
• Creative Direction
• Crm
• Business Insights
• Online Advertising
• Digital Strategy
• Customer Insight
• Account Management
• Market Research
• Marketing
• Customer Relationship Management (Crm)
• Brand Positioning
• Marketing Management
• Leadership
• Consumer Insight
• Business Development
• Digital Marketing
• Business Planning
• Strategy
• Social Media Marketing
• Consumer Behaviour
• Brand Development
• Brand Equity
• Business Strategy
• Advertising
• Sponsorship
• Integrated Marketing
• Brand Architecture
• Product Development
• Positioning
• Online Marketing
• Mobile Marketing
• Management