Animesh Doshi

About Animesh Doshi

I started my career at 19 on the trading floor of Motilal Oswal, learning risk and capital allocation.But my roots are in the ground game of FMCG.I don\'t just analyze the market. I operate in it every single day.1. The Family Business (Distribution):I currently manage distribution for iconic brands like PepsiCo,Parle Agro,Lays,Bailey,Paper Boat.I don\'t just know \"theory.\" I know the daily reality of logistics, inventory turnover, and retailer negotiations for the biggest brands in India.2. The Retailer (Family Supermarket):I own and operate a supermarket. I see exactly what customers pick up, what they ignore, and what price points actually work. My store is my research lab.3. The Investor (Stock Broker):I view every inventory box as an asset class. My finance background ensures we focus on unit economics, not just vanity metrics.Enter Natural Puff.I am using this active, 360° infrastructure to build Natural Puff a clean-label, roasted Makhana brand.We aren\'t guessing what distributors want I am a distributor.We aren\'t guessing what retailers want I am a retailer.Building a brand with the discipline of a Broker and the muscle of a Distributor.Current Roles: Founder & CEO: Natural Puff Distributor: PepsiCo, Parle, Lays, Paper Boat Owner: Supermarket & Retail Store Stock Broker & Finance Enthusiast

Experience

1. Channel Partner

   Parle Agro Pvt Ltd

   Jan 2005 — Present · Baramati, IN

   Managing end-to-end distribution and supply chain operations for Parle Agro • Scale: Overseeing high-volume dispatch and inventory rotation for Frooti, Appy, and Smoodh.• Operations: Applying strict inventory turnover discipline to ensure freshness and ROI.• Network: Servicing a dense network of General Trade (Kirana) and Retail outlets.Operated via Animesh Agency.

Education

• Pune University

  Bachelor of Business Administration - BBA, Business, Management, Marketing