Anima Kumari

About Anima Kumari

I’m a strategic content leader and video production expert with a passion for crafting impactful, results-driven content that resonates with audiences across digital platforms. With nearly three years of experience at Josh Talks, one of India’s leading YouTube channels, I’ve curated inspiring stories across education, women’s issues, lifestyle, and more, unlocking human potential through compelling narratives, achieving an average view duration of 10 minutes for key videos. My work includes interviewing Bollywood icons like Manoj Bajpayee, Zeenat Aman, Neetu Chandra, Monika Bhadoriya, and Vijay Deverakonda, bringing their insights to a wide audience.Previously, at Dainik Bhaskar, one of India’s top Digital websites, I honed my skills in ground reporting and content creation, developing a strong foundation in creative writing and research. I specialize in video optimization, leveraging KPI tracking, APV, and AVD analytics to enhance performance and drive engagement. From shooting and editing to releasing high-quality video content, I manage the full production cycle, with a focus on social media reels and short-form videos optimized for virality and multi-platform reach.Using YouTube analytics, I refine strategies to improve algorithmic performance and foster sustainable channel growth. My expertise in content curation, speaker selection, and outreach ensures every project aligns with business objectives while captivating audiences. I’m passionate about exploring new domains like technology, business, and health, and I thrive on creating engaging, meaningful content that educates, entertains, and inspires.Let’s connect to create stories that drive impact and growth!

Experience

1. Curator and Youtube Manager

   Josh Talks

   Jun 2024 — Present · Gurugram, IN

   As a Content Curator & YouTube Manager, I specialize in creating engaging content that drives growth across social media platforms. With expertise in research, outreach, and scriptwriting, I craft compelling YouTube videos and Instagram Reels that capture attention and keep viewers engaged.I manage the entire content process from concept to production, including shooting, editing, and creating impactful social media captions that enhance interaction and visibility.Using a data-driven approach, I track KPIs like AVD, AVP, and thumbnail optimization to boost YouTube growth and refine content strategies for ongoing success. My goal is to produce content that not only engages but also delivers measurable results.

Education

• Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

  Masters of science in electronic media, Electronic media

• Patna Women's College

  BMC, Mass communication and journalism

• Kendriya Vidyalaya

  Intermediate, Humanities

  2003 — 2017