Anil Tiwari
Assistant Manager at CEAT | B2B & Distribution Expert | Customer Success | Sales Enablement | Business Growth Leader
- Role
- Territory Leader Distribution at Ceat Limited
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Anil Tiwari
Sales and distribution leader with 15+ years of experience across FMCG, automotive, and telecom. Consistently achieved 95%+ monthly targets, delivering multi-crore revenue growth while leading large teams of 70+ associates. Proven expertise in channel expansion, dealer/OEM partnerships, and competitive market share wins. Recognized with multiple awards, including #1 Territory Leader (West Zone, FY21–23) at CEAT and Top Distribution Account Manager at Vodafone.
Experience
Territory Leader Distribution
Oct 2019 — Present · Mumbai, IN
Scaled monthly revenue from ₹1.45 Cr to ₹3.7 Cr (+155% growth) across Mumbai, Thane, Navi Mumbai, Raigarh & Palghar, consistently achieving 100%+ monthly sales targets.Managed and trained a team of 30+ DSE and educated them about the market trends, giving them product knowledge and helped them drive sales.Strengthened CEAT’s market share in 2W & 4W OEM segments, winning territory share from competitors by doing field work and competitive market analysis.Build trust with key distributors to ensure compliance and improve ROI.Establish and enforce distribution processes and hygiene norms.Drive OEM business and grow 2W/non-truck market share.Review DSEs weekly and plan monthly with distributors for sales growth.Lead and coach sales team to meet targets.
Education
Hindi Vidya Prachar Samitis Ramniranjan Jhunjhunwala College Opp Railway Station Ghatkopar West Mumbai 400 086
BSc - Bachelor of Science, Physics
2007 — 2010
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