Anil Kumar Singh

About Anil Kumar Singh

Over 24+ years of experience in the online industry. Expertise in Natural Search Marketing.Experience managing technical SEO for enterprise websites (50M+ Indexed pages) and managing directly and also collaborating with Product teams to execute ambitious SEO roadmapsExperience building and leading a world-class SEO team and managing key cross-functional stakeholdersStrategic, innovative, and analytical thinker that can produce a distinctive SEO strategySuccessfully executed an SEO program on a large scale while maintaining high-quality content with integrityProven ability to utilize qualitative and quantitative data to develop actionable insights, and a thorough understanding of cross-channel attributionI have also worked in a variety of industries, including the mobile sector, finance, e-commerce, real estate, technology, and health industries. I worked for Indian and global companies.I have managed, worked on, and supported a number of important search marketing clients, like ICICI Group, HSBC, Airtel, Cleartrip, GE, SBI, Dishtv, Genpact, and Vistara, Dabur, HUL, IBM, Mphasis, HR Block, Nestlé, Koovs, to name a few. Fast learner with excellent problem-solving ability• Effectively use the web and other tools to automate campaign management and scale the business in an efficient, cost-effective manner.• Lead, coach, and mentor the SEO department, ensuring the team has a vision and clear objectives.• Collaborative, growth-oriented, and deeply invested in team development and client success• Committed to fostering innovation, skill-building, and a culture of excellence in all aspects of SEO and AI search* Leadership: Strategic SEO Advisory, Newsroom SEO Coaching, Cross-functional Team Leadership.* Technical: Enterprise Site Architecture, AI Search Integration (SGE), Technical SEO Roadmaps.* Strategy: Product-Led Growth (PLG), Multi-touch Attribution, Organic ROI Modeling.* Digital Marketing: Global SEO, Online Reputation Management (ORM), SEM & Social Media.• SEO strategies• SEO Speaker, SEO Coach & Trainer• SEO Blogger • Guest author, Writer• Solid understanding of CMS• Social Media (SMO, SMM)• Social Media Monitoring (ORM, reputation management)• Google Analytics

Experience

1. Key Considerations Created a Radical Website Approach that Revolutionized how Financial Brands Appear Online Achieved a Perfect Balance between the Education & Capture of New Customers and Utility Features for Existing Customers Results Non Paid Traffic from Google Increased by 100 Bounce Rate Reduced by 37 Page 1 Rankings for Search Terms Life Insurance & Term Insurance

   Interactive Avenues

   Present

Education

• Maharshi Dayanand University

  M.Sc, Computer

  1999 — 2001

Skills

• Web Analytics
• Sem
• Web Promotion
• New Media
• Social Media Measurement
• Conversion Optimization
• Digital Marketing
• Natural Search Optimization & Marketing
• Search Engine Optimization
• SEO Trainer
• Digital Strategy
• Keyword Research
• Web Marketing
• Search Advertising
• E-Commerce
• SEO
• Smo
• Analytics
• Social Media Marketing
• Online Reputation Management
• Reputation Management
• SEO Speaker
• SEO Coach
• Online Media
• Cms
• Crm
• Google Adwords
• Online Branding
• Ppc
• Copywriting
• Affiliate Marketing
• Landing Page Optimization
• Web 2.0
• Organic Marketing
• Campaign Management
• Google Analytics
• Online Advertising
• Lead Generation
• Online Marketing
• Orm