Anilesh Singh Rathore

Vice President & Sr Director Branded Content Solutions @Mirchi

Mumbai, IN

Work as Senior Director for delivering Pan India Solutions, Content development & monetization and steering the overall business strategy and landscape for Times of India Group Mirchi’s Voice Solutions, Video & Original Content business, & D2C brands with AOP of 110 Crore.\\\\n• Development, launch & marketing for the new age Mirchi+ plus App taking it to critical mass in terms of Usage & subscribers.\\\\n• Driving new content creation across all HSM & language markets of key new trends & TOMA fads in vernacular language to create hyper local connect and effective dissemination of key communications pointers from Brands in their key Markets e.g (PERK, Asian Paints).\\\\n• Handling a Cross functional team featuring 16 from creative & content, 5 from Digital, 3 Servicing & 16 from business a total of 40 people in overall.\\\\n• Engage in Original Content Licensing Deals with National/ OTT players; successful launch of new a series with Collaborations from Actors, Influencers.\\\\n• Handle People/Attrition Management, Performance, and BQ management.\\\\n• Provide leadership to the team by managing effective resource allocation, enhancing the capability quotient of team members, driving higher team engagement, setting up goals, and performance reviews. Launched 2 Skill Enhancement Program for the region.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n