Anil Batra
- Role
- Chief Executive Officer at Optizent
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
Experience
Chief Executive Officer
Jul 2014 — Present · Seattle, WA, US
Optizent offers Digital Marketing & Analytics consulting and training services. Clients include organizations such as Microsoft, Apptio, Estee Lauder, HCL, Michigan State University, ZipLogix and Bellevue College Helping organizations become data driven. Evangelize data driven thinking for product development, websites and media. Helping customer unleash the power of 3rd Party and 1st Party data sets to drive effective marketing. Using data such as weather, traffic, competitive index, demographic etc. with product attributes, sales and behavioral data to provide contextual insights to drive mult-channel marketing and product sales. Workshops that I have conducted: Storytelling with Data workshop Influencing with Data workshop Developing a data driven culture workshop Data driven product development and design Digital Transformation ROI model Adobe Analytics Adobe Launch and DTM Google Analytics 4 (GA4) Google Tag Manager Google Data Studio A/B testing Tableau
Education
University of Washington, Michael G. Foster School of Business
Master of Business Administration (M.B.A.), Entrepreneurship, Strategy and Marketing
2002 — 2005
University of Tennessee, Knoxville
Master of Science - MS
College Of Technology, G.B.P.U.A&T, Pantnagar
Bachelor of Technology - BTech, Electrical and Electronics Engineering
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