Anil Shah
Digital Growth Consultant | ROI-Driven Performance Marketer | SEO | Meta Ads | Google Ads | 10+ Years of Results
- Role
- Head of Marketing at Sankalp Group
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Anil Shah
My Vision & Philosophy: Marketing is not just about selling—it’s about…
Experience
Head of Marketing
Jun 2025 — Present · Jaipur, IN
As the Marketing Head at Sankalp Group, I lead the entire marketing function with a strong focus on brand positioning, high-quality lead generation, and 360° visibility for our real estate offerings across digital and offline platforms. Core Responsibilities & Key Achievements:Digital & Performance Marketing:Built and executed ROI-driven digital campaigns across Google Ads, Meta Ads, and LinkedIn Ads.Spearheaded SEO strategy that significantly improved our organic ranking and inbound lead quality.Launched retargeting and funnel-based strategies to increase customer touchpoints and conversions. Brand Creation & Positioning:Developed a distinct brand identity for Sankalp Group with a consistent tone, storytelling, and visuals across platforms.Initiated PR campaigns to improve brand trust and visibility in Tier-1 & Tier-2 markets.Collaborated with design & content teams to conceptualize creative ad copies, video stories, and brochures tailored for luxury and mid-premium segments. Offline & Outdoor Marketing:Designed impactful outdoor media strategies including hoardings, FM ads, newspaper ads, and targeted hyperlocal branding.Leveraged print and radio channels to support project launches and brand awareness campaigns. Event Strategy & On-Ground Activations:Successfully planned and executed real estate expos, society activations, mall kiosks, and corporate engagement events.Introduced a kiosk/shop model in corporate hubs to attract B2C investors and walk-ins directly.Team Leadership & Cross-Function Collaboration:Leading a multi-disciplinary team of social media strategists, designers, pre-sales executives, and branding experts.Built SOPs for lead nurturing and marketing-sales alignment to ensure pipeline quality and reduce cost per acquisition. Other Expertise:CRM integration for lead tracking (Zoho, HubSpot, Salesforce).Data-driven decision making using Google Analytics, Meta Business Suite & performance dashboards.
Education
Rajasthan Technical University, Kota
Bachelor of Technology
2010 — 2014
RBSC
High School Diploma, PHYSICAL SCIENCES
2008 — 2010
RBSC
High School Diploma
2008 — 2008
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