Anil Rajbhar

About Anil Rajbhar

Technical Skills:• Adobe Campaign Classic• Adobe Campaign Standard• HCL Unica Campaign• HCL Unica Campaign Admin• HCL Unica Campaign Architect• ExactTarget(Marketing Cloud): Journey Builder, Automation Studio, Email Studio, REST APIETL/Integration Tools: • SQL Server Integration Services. • Oracle Warehouse BuilderDatabase: • SQL• Big Query• Sybase IQ• Oracle 11G• Netezza• DB2• TeradataWeb:• HTML• CSS• Java ScriptRoles and Responsibility:• Worked with business owners to understand their requirements for Salesforce Marketing Cloud application.• Provided application support and coordinated with offshore team.• Built high level data flows to meet business requirements.• Created Email Templates in Content Builder and was responsible for email tracking.• Automated the import, extract and Query activity using Automation Studio. Used Dynamic content for subject lines.• Used Analytics builder to create reports.• Created journeys and implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio. Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign.• 3+ years of experience on Adobe Campaign Classic, Adobe Campaign Standard & Adobe Audience Manager.• Basic understanding of Integration, data design, and web technologies.• Hands-on with programming in JavaScript, REST API & SQL.• Using Adobe Campaign Standard for supporting Emails, Push notifications, SMS integrations.• Migrated all campaigns from Unica to Adobe Campaign Classic and then from Adobe Campaign Classic to Adobe Campaign Standard.• End to End Campaign Management via Adobe Campaign Classic tool for data pulling and ACS for sending Email & Push notifications.• Sending Real-time transactional email notification to the customers for OMS (Order Management System).• Doing testing of real-time email campaigns through Postman with the help of Jason code.• Work with Internal stakeholders for effectiveness of overall campaign performance.• Creating Transactional Messages for message center with the help of HTML/CSS and Java Script.• Managing third party data through Adobe Audience Manager.• Collecting the data from site visitors and creating marketable segment to target right audience with Adobe Audience Manager.• Ability to work with different teams on complex, promotional and dynamic email campaigns.• API based transactional and trigger campaigns.

Experience

1. Technical Lead

   UOB

   Feb 2023 — Present · SG

   Adobe Campaign Classic Installation.Adobe Campaign Classic Upgrade.Adobe Campaign Classic Campaign Build.Adobe Campaign Classic L3 Support.Adobe Campaign Classic Admin Support.Adobe Campaign Classic Developer.

Education

• JBB High School

  SSC

  2003 — 2004

• SKN Inter College

  HSC, Science

  2004 — 2006

• Thakur College Of Science & Commerce

  Bsc(IT), Information Technology

  2007 — 2010