Anil Chawla
Key Account Manager @Plum
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WORK HISTORY
Key Account Manager @Plum
IN
Own category-level strategy and P&L across online platforms; delivered 150% YoY growth on Instamart.• Drive assortment expansion, pricing architecture, and promotion planning to improve GMV and margins.• Optimize sell-in, sell-through, and inventory turns while maintaining ~95% fulfillment levels.• Negotiate visibility, trade spends, and campaign placements to improve traffic and conversion.• Track key KPIs (GMV, ASP, margins, conversion, returns) and translate insights into action plans.
EDUCATION
Vivekanand Education Society Institute Of Management Studies and Research
MASTERS OF MANAGEMENT STUDIES (Equivalent to MBA), Marketing
K.C. College
HSC board, commerce
University of Mumbai
Bachelor of mass media, Advertising and Marketing
SKILLS
ABOUT ANIL CHAWLA
I am a hardworking perseverant individual who believes in the power of communication. I enjoy working in a team and the positivity brought by the spirit of collective winning. During my degree, I successfully combined my studies with work, identifying myself to be motivated, organised and capable of working under pressure. I have a practical approach to problem solving and a drive to see things through to fruition. Nothing gives me more joy than to be able to present ideas, that are creative, viable and gives the client a wholesome solution that they desire. Having worked in many teams, I understand the significance of team building, task responsibilities and value creation, while taking special understanding of people.
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