Anil Chawla

About Anil Chawla

I am a hardworking perseverant individual who believes in the power of communication. I enjoy working in a team and the positivity brought by the spirit of collective winning. During my degree, I successfully combined my studies with work, identifying myself to be motivated, organised and capable of working under pressure. I have a practical approach to problem solving and a drive to see things through to fruition. Nothing gives me more joy than to be able to present ideas, that are creative, viable and gives the client a wholesome solution that they desire. Having worked in many teams, I understand the significance of team building, task responsibilities and value creation, while taking special understanding of people.

Experience

1. Key Account Manager

   Plum

   Oct 2024 — Present · IN

   Own category-level strategy and P&L across online platforms; delivered 150% YoY growth on Instamart.• Drive assortment expansion, pricing architecture, and promotion planning to improve GMV and margins.• Optimize sell-in, sell-through, and inventory turns while maintaining ~95% fulfillment levels.• Negotiate visibility, trade spends, and campaign placements to improve traffic and conversion.• Track key KPIs (GMV, ASP, margins, conversion, returns) and translate insights into action plans.

Education

• Vivekanand Education Society Institute Of Management Studies and Research

  MASTERS OF MANAGEMENT STUDIES (Equivalent to MBA), Marketing

• K.C. College

  HSC board, commerce

  2010 — 2012

• University of Mumbai

  Bachelor of mass media, Advertising and Marketing

  2013 — 2015

Skills

• Marketing Strategy
• Team Leadership
• Corporate Sales
• Marketing Communications
• Presentation Skills
• Event Management
• Microsoft Office
• Teamwork
• Team Management
• Social Networking
• Social Media Marketing
• Time Management
• Market Research
• Advertising
• Business Strategy
• Public Speaking