Aniko Keresztes
STRATEGIST
- Role
- VP, Director Strategy at Starcom
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Aniko Keresztes
I’m a communication and brand strategist with 15+ years of experience leading omnichannel…
Experience
VP, Director Strategy
Jun 2021 — Present · New York, NY, US
Led omnichannel strategy across brand and shopper journeys—bridging TV, digital, social, influencer, and retail media into cohesive consumer experiences.• Championed the integration of media, commerce, and data—building unified roadmaps across performance and brand.• Guided annual strategic planning and activation for multiple billion-dollar portfolios, with a focus on retail moments, product launches, and innovation sprints.• Built and led cross-functional teams, mentoring strategists, planners, and analysts across performance, planning, and comms strategy.• Served as executive-level strategy partner across regional and global hubs, earning a seat at the table with client CMOs and senior brand teams.
Education
New York University
Design Thinking
NYME
Mast, Faculty of Economics / Marketing and Forecasting
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