Aniket Santosh Shirke
Senior SWE - Google Ads | IIT Bombay | UIUC
- Role
- Software Engineer at Google
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Aniket Santosh Shirke
I build at the intersection of Global-scale Advertising and Generative AI. Currently, I’m a Software Engineer on the YouTube Shopping Ads team, where my focus is on applying GenAI for shopping video creatives.I thrive in the \"0 to 1\" phase of product development. By partnering closely with PM, Sales, and UX teams, I’ve launched multiple products that now drive in annual revenue.I ground my engineering approach in a strong research foundation, with a background in Computer Vision and Networking Systems. I hold an M.S. from UIUC and a B.Tech from IIT Bombay. Check out my published work here: & hl=en
Experience
Software Engineer
Jul 2021 — Present · Mountain View, CA, US
Youtube Shopping Ads.Drove ARR to launch 0 to 1 projects by working closely with PM, Sales and UX teams. Key Projects- Performance Max Retail w/o assets YouTube serving - Regional Pricing in Video Action Campaigns- Local Inventory Ads in Performance Max and DemandGen- Beta for DemandGen Dynamic Product Ads- Product Feeds GA for Video Brand campaigns
Education
University of Illinois Urbana-Champaign
Master of Science - MS, Computer Science
2019 — 2021
Indian Institute of Technology, Bombay
Bachelor of Technology - BTech with Honors, Computer Science and Engineering
2015 — 2019
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