Aniket Ganguly

About Aniket Ganguly

Experienced Digital Marketer with a proven track record of driving results for E-Commerce clients in India and the MENA region through effective omni-channel paid media strategies. Specializing in Digital Marketing, Analytics, Client Engagement, and Business Operations, I focus on delivering results-driven marketing strategies and execution that make a measurable impact.My expertise spans across multiple platforms, including Search, Display (with App Dynamic Remarketing), UAC, ACe, Shopping (PLA), and social channels such as Facebook, Instagram, Snapchat, and Apple Search Ads. With a strong foundation in advertising, business analysis, and marketing, and backed by a B.Tech degree, I am passionate about leveraging data-driven strategies to accelerate business growth. I am committed to continuous professional development and making meaningful contributions to the Marketing and Advertising industry.

Experience

1. Lead - Growth & Digital Strategy

   noon

   Jul 2024 — Present

   Strategic Leadership: Spearheading all performance marketing efforts with a focus on optimizing campaigns for maximum ROI and alignment with overall business goals• Martech Collaboration: Partnering closely with the Martech Team to fully leverage AdMon capabilities, ensuring seamless integration and utilization of marketing technologies to enhance performance tracking and optimization• Acquisition & Remarketing Expertise: Directing Acquisition and Remarketing Charters to attract new customers efficiently, achieving a low Customer Acquisition Cost (CAC), and driving Gross Merchandise Value (GMV) through a high Return on Ad Spend (RoAS)• Data-Driven Optimization: Utilizing advanced data analytics and insights to continually refine strategies, ensuring targeted and efficient marketing spend that drives growth and profitability• Cross-Channel Synergy: Coordinating with various marketing channels to ensure a cohesive strategy, enhancing overall campaign effectiveness, and improving customer engagement across platforms• Customer Journey Enhancement: Focusing on optimizing the customer journey through personalized marketing efforts, improving conversion rates, and increasing customer lifetime value

Education

• KIIT - Kalinga Institute of Industrial Technology

  Bachelor of Technology - BTech, Electrical and Electronics Engineering

  2014 — 2018

• Army Public School Kolkata

  AISSCE, Science

  2014