Aniket Bhute
Growth Marketer | Social Samosa 40 under 40 Nominee | Adani | Ex - GCPL, ABRL | IMT N
- Role
- Digital Communications Manager at Adani Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aniket Bhute
Digital marketing professional with 9+ years of experience driving brand awareness and performance marketing - led growth across diverse industries. Proven expertise in strategizing and executing integrated media plans, managing digital assets, and leading user acquisition initiatives that deliver measurable business impact.Skilled in building high-impact social media ecosystems, nurturing influencer partnerships, executing end-to-end PR strategies, and leading purpose-driven CSR programs aligned with organizational objectives. Adept at leveraging data, insights, and innovation to enhance brand visibility, deepen audience engagement, and scale growth across FMCG, Entertainment, EdTech, Retail, and Market Research sectors.
Experience
Digital Communications Manager
Aug 2024 — Present · Mumbai, IN
Organization: NMDPL (Navbharat Mega Developers Pvt. Ltd.)NMDPL is the special purpose vehicle spearheading the Dharavi Redevelopment Project, one of India’s largest urban renewal initiatives, focused on inclusive development, transparency, and citizen-first engagement.Role: Digital Communications LeadLed end-to-end digital communications strategy, integrating media planning, content, analytics, and emerging technologies to build awareness, enable two-way citizen communication, and sustain positive public sentiment across diverse stakeholder groups.Challenge:Drive large-scale digital reach and maintain positive public sentiment for a high-impact, multilingual public initiative while enabling transparent, real-time citizen engagement.Impact:1. Achieved 5% QoQ digital reach growth and 100%+ increase in social followers2. Managed real-time communication, social listening, influencer programs, and multilingual digital ecosystems across 33+ handles3. Scaled citizen engagement by increasing monthly surveys from to and supporting the launch of “Dharavi Didi”, an AI-powered WhatsApp and voice engagement avatar
Education
St. Vincent Pallotti College of Engineering & Technology
Bachelor of Technology - BTech, Mechanical Engineering
2009 — 2013
Institute of Management Technology, Nagpur
Master of Business Administration - MBA, Marketing and Operations
2014 — 2016
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