Aniket Sarkar
Digital Marketing & Trust & Safety Specialist | Expertise in SEO, Ads Quality, Content Review & Analytics
- Role
- Kpo Analyst (Digital Content Agent) at Virtusa
- Location
- Lucknow, IN
- LinkedIn followers
- 500 followers
About Aniket Sarkar
Results-driven professional with hands-on experience in digital ad quality evaluation…
Experience
Kpo Analyst (Digital Content Agent)
Sep 2024 — Present · Gurugram, IN
Reviewed and evaluated advertiser image extensions and creatives using the EWOQ tool to ensure compliance with Google Ads policies and brand guidelines.*Delivered 98%+ accuracy scores in ad quality judgments, consistently meeting or exceeding SLAs and KPIs.*Ensured content compliance with brand safety, cultural sensitivities, and legal regulations across diverse global markets.*Identified edge cases and provided feedback that helped refine policy enforcement workflows and reduce evaluation ambiguities.*Partnered with internal teams to improve quality assurance processes and enhance ad relevance and performance.*Demonstrated strong expertise in digital content moderation, ad quality assurance, and online advertising ecosystems, contributing to improved user experience and campaign outcomes.
Education
Rani Laxmi Bai Memorial School (R.L.B.)
High School
2014 — 2016
Rani Laxmi Bai Memorial School (R.L.B.)
Intermediate
2016 — 2018
Institute of Co-operative & Corporate Management, Research & Training (ICCMRT), Lucknow
Master of Business Administration - MBA
2021 — 2023
COLLEGE OF INNOVATIVE MANAGEMENT AND SCIENCE, GOMTI NAGAR
Bachelor of Commerce - BCom
2018 — 2021
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