Aniket Pohankar

Experience

1. Product Manager

   Programming Hub

   Apr 2023 — Present · Navi Mumbai, IN

   Product Management Leveraged strategic thinking to identify long-term market potential and businessopportunities, managing to grow the product line. Choreographed a strategic shift in app promotion by featuring our app on the GooglePlay Store and implementing targeted campaigns, which resulted in a significant surge inapp downloads, elevating the average weekly downloads from to in thenext 15 weeks. Identified an opportunity to enhance subscription rates by analyzing user behavior,increasing the rate of subscription from 2.04% to 2.8% by implementing a targetedpush notification strategy of 15 mins time prompts. Spearheaded a campaign targeting users within strategic timeframes post app downloadwith the objective of creating a goodwill in the user and thus resulting in a consistentinflux of 5-7 new subscription on a weekly basis within a targeted user base of Analysis Employed cohort analysis to understand user behaviour, enabling the implementation oftargeted retention strategies there by increasing customer retention rate to 18%. Utilised advanced data analysis tools to identify trends, optimize product performance, anddrive a 17% increase in audience growth. Used data analysis to identify most and least popular factors affecting of subscription,which informed the redesign of the subscription model, leading to an increase in overallsubscriptions by 10%. Identified opportunities to cross-sell and upsell features within the product, leading to a15% increase in lifetime customer value.Email Marketing Conducted A/B testing on image-based emails through CleverTap, refining design elements tomaximize user response and conversion rates. Proficient in using data analytics tools to track email campaign performance, push notificationsuccess rates, and blog engagement metrics. Utilized data insights to make informed marketing decisions, leading to continuousimprovement in user engagement and conversion rates.

Education

• Shivajirao S Jondhle college of engineering and Technology, Asangaon

  Bachelor's degree

  2010 — 2014

• Indian Institute of Management, Sirmaur

  Master of Business Administration - MBA

  2019 — 2021