Aniket Paswan
💼 Digital Marketing & Meta Ads Specialist | Client Handling & Telecalling Expert | B.Com Graduate | Website Creator
- Role
- Digital Marketing Specialist at Workoopolis
- Location
- Durgapur, IN
- LinkedIn followers
- 500 followers
About Aniket Paswan
I’m a results-driven and creative professional with 3+ years of experience in digital…
Experience
Digital Marketing Specialist
Jul 2025 — Present · Pune, IN
As a Digital Marketing Specialist at Workoopolis, I manage and execute result-driven online marketing strategies to enhance brand visibility, generate leads, and boost engagement. My role involves creating targeted campaigns, optimizing digital channels, and leveraging data insights for continuous improvement.Key Responsibilities & Achievements:Campaign Strategy & Execution: Designed and implemented multi-channel marketing campaigns across email, social media, and paid ads, driving a measurable increase in qualified leads.Email Marketing & Outreach: Developed high-conversion email campaigns with personalized content, achieving above-industry average open and click-through rates.Content Development: Created engaging marketing collateral, ad copies, and landing pages aligned with brand guidelines and audience needs.Analytics & Reporting: Monitored KPIs using analytics tools, generating actionable insights to optimize campaign performance.Cross-Functional Collaboration: Worked closely with sales and creative teams to ensure cohesive messaging and brand representation.
Education
Kazi Nazrul University
Bachelor's Degree, Business/Commerce, General
2024
Gopalmath High School
Secondary (WBBSE)
2018
National Institute of Open Schooling (NIOS)
Higher Secondary, Business/Commerce, General
2020
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