Aniket Keshi
Director – Digital Commerce & Retail Growth | Fashion & Lifestyle | P&L Ownership | Brand Partnerships | Scaling Global & National Brands | Omnichannel & Fast Fashion Strategy
- Role
- Director at Flipkart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aniket Keshi
I am a retail and digital commerce leader with 18+ years of experience in scaling fashion, lifestyle, and fast fashion businesses across India’s leading platforms. Currently, I head Flipkart’s Fast Fashion Division (Spoyl), where I drive revenue growth through trend-driven assortments, digital-first strategies, and Gen Z-focused innovations.My core strength lies in P&L management, brand partnerships, and category building, with a proven ability to launch and scale both global and national brands. At AJIO, I managed 24% of the platform’s top-line revenue, built the Menswear division from the ground up to 25% of B2C revenue, and onboarded 100+ leading brands, strengthening AJIO’s position as a top digital commerce player.I bring expertise in assortment planning, vendor negotiations, omnichannel retail, and data-driven merchandising, backed by a track record of building high-performance teams and delivering consistent growth.Value Proposition: I help retail and fashion businesses scale profitably, build consumer-first strategies, and stay ahead of fast-changing fashion trends through data, insights, and innovation.Do reach me out at: a••••••••@gmail.com
Experience
Director
Dec 2023 — Present · Bengaluru, IN
At Flipkart, I lead the fast fashion charter for Spoyl, shaping strategies that resonate with Gen Z consumers through rapid trend adoption, digital-first launches, and brand-led collaborations. With full P&L accountability, I drive revenue growth while strengthening category profitability. By introducing AI-led forecasting and inventory optimization, I improved sell-through and reduced inventory risk. I have also built a cross-functional team, embedding agility, speed-to-market, and innovation as core operating principles.Key Achievements:• Accelerated revenue growth in Spoyl with double-digit YoY performance.• Forged exclusive brand partnerships that boosted customer engagement and differentiation.• Implemented influencer-led GTM strategies and social commerce pilots, strengthening relevance with Gen Z shoppers. Specialties: Digital Commerce Strategy, Retail Growth Leadership, P&L Ownership & Scaling, Category Management, Omnichannel Retail Strategy, Brand Partnerships & Alliances, Consumer-Centric Innovation, Fashion & Lifestyle Expertise, High-Performance Team Leadership, Global & National Brand Launches, Trend Spotting & Assortment Planning, Vendor Negotiations & Relationship Management, Revenue Growth & Profit Maximization, Demand Forecasting & Inventory Optimization, Cross-Functional Team Development, Data-Driven Merchandising & Insights, Go-to-Market (GTM) & Launch Strategy, Portfolio Expansion & Category Building, Customer Experience & Engagement Strategies, Strategic Sourcing & Commercial Planning
Education
National Institute of Fashion Technology
Bachelor of Fashion Technology, Apparel Manufacturing, Merchandising, Marketing and Information Technology
2003 — 2007
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