Aniket Kakadiya
Data Analyst @Shriram Finance Limited
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WORK HISTORY
Data Analyst @Shriram Finance Limited
Bengaluru, IN
Executed end-to-end tracking implementation for website and other sub domains via GTM and GA4.Implemented end-to-end tracking for Android App with Firebase and GA4.Conducted regular data sanity checks to ensure clean, accurate and reliable data for both web and app.Setup server side GTM(sGTM) for enhanced data control, improved load times and secure server-to-server tagging. Integrated Facebook CAPI to ensure reliable server-side event transmission and improve attribution accuracy.Integrated consent mode with GTM for privacy compliant data collection aligned with user consent preferences. Configured and managed third party marketing pixels through GTM, for seamless campaign tracking.Built insightful dashboards in looker studio to visualise key business metrics and performance trends.
EDUCATION
Gujarat Technological University (GTU)
Bachelor of Engineering - BE
ABOUT ANIKET KAKADIYA
With 3+ years of experience in web and app analytics, I specialize in GA4, GTM, and…
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