Aniket Gulumbe
Principal Marketing Manager - Branding Strategy & Communication | ATL & BTL Campaigns | Digital Marketing | Product Innovation & GTM Strategy | E-commerce | Event & Activation Planning | Vendors & Agency Management
- Role
- Principal Marketing Manager at Adinova
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Aniket Gulumbe
Im a marketing leader with 4+ years of experience driving 360° brand growth across ATL, BTL, and digital platforms. Currently working as a Principal Marketing Manager, I lead end-to-end execution — from campaign strategy and budgeting to digital performance, retail visibility, and new product launches. Offline Marketing: Executed high-impact ATL campaigns like hoardings, bus shelters, radio, theatre ads, and shop branding. Managed BTL initiatives including POSM design, printing, trade activations, and regional marketing. Digital & D2C: Hands-on with paid ads, social media, WhatsApp/SMS/email automation, and website optimization to boost engagement and conversions. Focused on customer retention and performance marketing in the D2C space. New Product Development: Collaborated cross-functionally to plan, position, and launch new products in competitive categories — right from concept to shelf. Leadership & Budgeting: Own yearly marketing budgets, agency relationships, vendor negotiations, and team coordination — ensuring alignment with brand objectives and maximizing ROI.I thrive on building brands that are not just seen, but remembered.
Experience
Principal Marketing Manager
Apr 2025 — Present · Pune, IN
Digital Marketing, ATL & BTL Campaigns, Branding & Communication, New Product Development, Website Management, Budget Planning, PR & Exhibitions
Education
College of Agricultural Biotechnology, Loni-Pravara
B.Sc, Agricultural Biotechnology
Symbiosis Institute of International Business
Master of Business Administration - MBA, Agribusiness
Symbiosis Institute of International Business
MBA - Agri Business Management, Marketing
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