Aniket Churihar

About Aniket Churihar

I feel incredibly fortunate to say that I am living the dream. As a natural problem solver, an independent introvert, and a lifelong technophile, I have always been drawn to building systems and understanding how things work beneath the surface. Today, in my role as a Senior Software Engineer at Pearl, I get to lean fully into those instincts - designing systems, solving complex problems, and turning ideas into reliable, scalable software.My journey into software engineering began at a young age, when coding started as curiosity and quickly became a passion. Even while pursuing my education in Information Technology, I found myself constantly exploring new technologies, building things on my own, and learning by doing. Over time, it became clear that software engineering was more than an interest - it was the work I wanted to keep doing every day.As my career evolved, so did my focus. I moved beyond writing code to owning systems end to end, thinking about architecture, scalability, and long-term maintainability. I enjoy designing solutions before they are built, understanding trade-offs early, and improving how systems behave under real-world usage. Recently, this has included working extensively with LLMs and AI systems, integrating them into everyday workflows - from development and analysis to automation and experimentation - to make teams faster and systems smarter.At Pearl, I work closely with talented engineers and cross-functional partners on high-impact platforms, including customer acquisition, experimentation, and AI-driven marketing systems. I enjoy collaborating through design discussions, reviews, and problem-solving, and I value clarity in both systems and communication. Documentation, diagrams, and shared understanding are as important to me as clean, working code.In short, I continue to feel grateful to do work that challenges me and aligns with who I am. I\'m always learning, always building, and always interested in thoughtful conversations about software, systems, and technology. If you enjoy talking about engineering, design, or practical applications of AI, feel free to reach out - I\'m always happy to connect.

Experience

1. Senior Software Engineer

   Justanswer

   Feb 2025 — Present

   Senior Software Engineer with end-to-end ownership of systems supporting customer acquisition, experimentation, and marketing platforms. Drove system design upfront, shaping architecture, data flows, and service interactions before implementation. Worked on high-traffic, data-intensive services, with a focus on performance, reliability, and operational stability.Built and evolved acquisition and A/B testing platforms, enabling rapid experimentation with strong correctness guarantees. Improved and maintained Google Ads and Bing Ads integrations, emphasizing accuracy, scalability, and efficient execution.Performed design, code, and documentation reviews as part of daily work, supported production debugging, and helped navigate trade-offs across performance and scalability. Worked closely with product, data, and marketing teams to translate ambiguous requirements into clear system designs and align technical decisions with long-term platform health.

Education

• Rajeshwar Higher Secondary School, MHOW

  Higher Secondary

  2013 — 2014

• Shri G S Institute of Technology & Science

  Bachelor's degree

  2014 — 2018