Aniket Chaskar
Paid Media Manager | Expert in Digital Campaigns, SEM, PPC, Google Ads, Facebook Ads, Optimization & Data Analytics | Driving Lead Generation, ROI & Brand Growth in Real Estate, D2C & Service Brands.
- Role
- Paid Media Manager at Realatte
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Aniket Chaskar
Hi, I’m Aniket — a paid media marketer who pivoted from the hospitality industry to digital marketing, and never looked back.My journey started at the Taj Group in 2011, where I learned the value of client satisfaction, precision, and persistence. Fast forward to 2020—post-COVID, I transitioned into digital marketing and began applying those same values to building online campaigns that drive results, not just impressions.Over the years, I’ve worked with real estate developers, D2C brands, and service-based businesses to plan and manage campaigns across Google Ads, Meta, and LinkedIn. From auditing underperforming accounts to launching full-funnel strategies, I’ve focused on one thing: helping brands grow with clarity and ROI-driven decision-making.Here’s what I bring to the table:Multi-platform paid media execution (Google, Meta, LinkedIn, Taboola, Bing)Full-funnel lead generation strategyCampaign analytics, attribution, and CROOutside of work, I’m fueled by creativity. I enjoy exploring music and travelling, and believe a good marketing idea is a lot like a good hook—it sticks, moves, and resonates.
Experience
Paid Media Manager
Jun 2025 — Present · Mumbai, IN
Manage high-budget paid media campaigns for real estate clients, focusing on maximizing ROAS and lead quality through strategic platform selection and ongoing optimization- Identify emerging media opportunities, implement A/B testing, and leverage analytics for continuous performance improvement- Drive collaboration with creative and developer teams to ensure cohesive campaign execution and measurable business outcomes- Achieved a 25% reduction in CPL and 1.75 x ROAS by implementing best practices like audience refinement, negative keyword optimization, and campaign structure revamp- Designed full-funnel paid strategies integrating CRM-based remarketing and offline conversion imports for enhanced attribution- Implement automation rules, GA4 events, and Looker Studio dashboards to track live performance and pace budgets.
Education
upGrad.com
Advance Digital Marketing, Digital Communication and Media/Multimedia
ADMC
Digital Communication and Media/Multimedia
N.K.T.T.
10+2 Grade, Commerce
2005 — 2007
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