Anika Walia
M.S. Digital Media Management – USC Annenberg | Prev. Marketing @NBCUniversal, Tastemade, Tendercare
- Role
- Head of Social Marketing at Tendercare
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Anika Walia
Hello! I’m a creative strategist with experience managing content, brand, and social across entertainment and tech. I’ve worked at NBCUniversal, Tastemade, and now I lead social marketing at Tendercare. I love to craft campaigns that connect emotionally while delivering real impact backed by analytics.Open to full-time marketing roles where I can keep building thoughtful, story-driven brands. Let’s connect! a••••••••@gmail.com
Experience
Head of Social Marketing
Nov 2024 — Present
Institute a new social strategy achieving a 400% increase in reach and a 1530% rise in content interactions in the first month• Launch paid ads driving an additional 704% increase in engagement and a 387% increase in content interactions• Design all content for our socials, including copywriting, community management, and handling DM inquiries• Build and maintain a social media analytics database to inform strategic long-term branding decisions• Direct all video content featuring our founder, including collaborations with mega-influencers (over 1M followers)• Lead collaborations that spiked a 2200% increase in reach and a 1840% rise in content interactions over a one-month period• Boost daily app downloads by 46% through strategic influencer collaborations• Edit team video presentations for stakeholders, ensuring professional and creative alignment with the brand
Education
Canyon High School
High School Diploma
Universidad Carlos III de Madrid
Bachelor of Arts - BA, Film, Television, and Media Studies
University of Southern California
Master of Science - MS, Digital Media Management
UC Santa Barbara
Bachelor of Arts - BA, Communication
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