Anika Banerjee
National Video Investment Associate with Publicis Media
- Role
- Associate, National Video Investment at Publicis Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Anika Banerjee
Storytelling has the power to bring ideas to life. Drawing from an extensive background in publishing, editorial work, and content creation, I bring a unique blend of curiosity, courage, and exceptional writing skills to any organization. With immersive experiences at institutions like Publicis Media, Warner Bros. Discovery, Condé Nast India, and the Davidsonian, I\'ve honed the ability to identify target audiences, develop compelling narratives, and conduct insightful market research for effective promotions and sales. My profound understanding of brand positioning naturally infuses narratives that go beyond words on a page. Guided by the belief that storytelling is the most potent conduit for ideas, my commitment is to create immersive narratives leaving a lasting impact on diverse audiences. By ensuring these narratives resonate and establish a profound connection, I elevate marketing beyond mere brand promises, crafting compelling stories.
Experience
Associate, National Video Investment
Jun 2024 — Present · Manhattan, NY, US
As an Associate at Publicis Media, I manage both linear and digital advertising campaigns for Stellantis brands, including Jeep, Ram, and Dodge. On the linear side, I work closely with teams across Cable Entertainment, Prime Networks, Cable News, and Early Morning News to ensure guaranteed impressions are met. On the digital side, I oversee campaigns for Jeep, Dodge, and Stellantis’ smaller brands—Maserati, Fiat, Chrysler, and Alfa Romeo—ensuring seamless ad execution, maintaining taxonomies, updating creatives, and resolving discrepancies. I also research and develop strategic sponsorship opportunities, partnering Stellantis brands with major show specials, award shows, and high-impact digital placements to maximize visibility and engagement. In addition, I conduct comprehensive business analyses, evaluating industry trends, competitive landscapes, and market insights to inform strategic decisions. Collaborating with internal teams and external stakeholders, including sales professionals and vendors, I streamline operations and optimize campaign performance. I also provide strategic guidance on media budget allocation, leveraging data-driven insights and advanced media calculations to maximize efficiency. Through meticulous management of ad placements, negotiations, sponsorships, budget tracking, and performance reporting, I ensure campaigns align with client objectives and deliver measurable results.
Education
Davidson College
Bachelors, Political Science and Communication Studies
2020 — 2024
King's College London
Study Abroad, Political Science and Government
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